"The art of eye appeal - the fine art of aesthetics" by Ray Holbrook
The complex process of "Keeping it simple." In Fine the Arts, "keeping it simple" can be a complex process. Taking the most complicated of issues such as subject matter, style, color and the pysological effects of everything envolved and mixing these elements together to form a work of art that will endure, to say the least, requires a hefty level of creativty and a constitution that's willing to be broadened and adapted. Aesthetics in the fine arts differs from the aesthetics found in advertising in the commerce of modern day, in the sense that the fine arts can be defined as a hands-on material posession that reflects the mindset of "the beholder." Whereas in terms of advertising, aesthetics is still considered a possession, but only pyscologically, psyco-elements that triggers moods and wants.
Each peice of fine art is indivdually effected by the circumstance of the subject matter, the temperment of the artist when creating it. It takes a seasoned artist to effect aesthetics towards being "effectivly eduring." It requires seasoned experience, patience and forethought. Experience - to put all these elements together with presision requires old fashioned craftsmanship. Like you, we all have our natural talents, it takes years of experience and the knowledge of how to apply the proper tools to master "the art of eye appeal" and create art that is truely enduring. Perfecting "the art of eye appeal", is presenting a message as simple as possible, while at the same time presenting it with profound skill. This is the best definition of "proper artistic aesthetics".
The Art of Eye Appeal, evoking perceptions towards one bottom line goal - emotion. Executing and applying all the disciplines required to achieve this, are all related to how the fine art is presented within our craft. Aesthetics have been evolving. Evaluating the elements and conditions of such can, to say the least, seem confusing, but with discipline in educating ourselves with all the aspects of these prosessesand elements, we can form an clear understanding as to how to create a exceptional work of art. Only then, can effective design be achieved. When it comes to long term effectiveness, we understand we need to be humble enough to adapt and redefine all these processes thru-out the entire process as we evolve.
Whether it be music, architecture, advertising arts, or in this case fine art, the fast paced and changing world we live in, for many of us, conditions us towards viewing a world with a inner need of simplicity. When analyzing the environment in which we live in, we some times over-analyze and consciously forgo simplicity. Mastering simplicity with skill will undoubtedbly enable an artist truelly prosper. In all of Arts when it comes to effectiveness in our lives, "simplicity" is usually the means of success of "the art of eye appeal". -- it's an art form in it's self.
